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Day 357: Sexism in Ads : Canterbury Belts

Well, when I first saw this ad, I was shocked. A men's belt ad carries a woman barely dressed and only covered with belts. There is a thin line between being sexy and being vulgar. More than the image the copy is just atrocious. For a few these kind of analysis might sound not okay as there are people who believe that ads are for selling and people use the content that sells. However, people forget that these very ads reflect and create impressions in minds that shape how we look at our world. A copy like this is demeaning and for me honestly, doesn't reflect the brand in a good light. Whether the belts are of good quality or not, this ad definitely isn't. 


This ad was printed in 1970 and obviously for the Playboy magazine. I am glad that finally, Playboy has decided to stop publishing the centerfold nude images of the woman. Considering the ad's period and vehicle used, the ad is not a surprise.

Image Courtesy: Personal mobile pic
from the archives of NC museum

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