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Day 356: Sexism in Ads : Chase and Sanborn

Chase and Sanborn is a coffee company established in the later half of 1800's in Boston, MA. It has traveled hands and currently with the Italian company, Massimo Zanetti Beverage Group. This is one of the strangest ads I have ever seen. Printed in 1962, this is wrong in so many ways. First of all, the image, then the headline, and the narrative.

Glad that things are changing for better these days. Better late than never.

Image Courtesy: Personal file
From the archives at NC Women's museum exhibit
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