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Day 354: Mad Ad : Sexism in Ads : Kellog PEP

Sexism in advertisements is something that has been on for a very long time. In fact, sexism is found in everything around us. I was not a very expressive in my opinions earlier as much I am today. Despite questioning the norms, it was never practically visible in my personality. Probably blame it on the system or my own lack of confidence in expressing it. Doing graduate studies here is one of the best decisions in my life. That too on a topic of my interest makes it even more special. I have had a chance to work briefly on a project that looked at the presentation of women in ads from select magazines. All this has helped me to better understand and question these norms set forth by society.

During a trip to a cozy downtown in a city in NC during this past winter, I was able to go to a museum that was exhibiting select ads from the past that showcased the sexism in ads. They also display about other issues faced by women and children like trafficking, abuse, etc.,

The next five set of posts will feature a few of the ads that I found there. I was allowed to take a photo and here they are for the rest of you to know. All pictures used are from personal mobile photo collection and belong to the archives of NC museum exhibit.

The first one is an ad by Kellog's for their PEP cereal. These were one of the earliest ads for a cereal that was fortified. Though the ad is not visually demeaning, the copy seems to indicate that a woman's job or work is cooking, cleaning, and dusting. I am not saying that a woman shouldn't do it but this reflected the time when women stayed back home. Glad that we are empowered today to contribute to the economy and be independent.

Image courtesy: Personal file

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