Skip to main content

Day 354: Mad Ad : Sexism in Ads : Kellog PEP

Sexism in advertisements is something that has been on for a very long time. In fact, sexism is found in everything around us. I was not a very expressive in my opinions earlier as much I am today. Despite questioning the norms, it was never practically visible in my personality. Probably blame it on the system or my own lack of confidence in expressing it. Doing graduate studies here is one of the best decisions in my life. That too on a topic of my interest makes it even more special. I have had a chance to work briefly on a project that looked at the presentation of women in ads from select magazines. All this has helped me to better understand and question these norms set forth by society.

During a trip to a cozy downtown in a city in NC during this past winter, I was able to go to a museum that was exhibiting select ads from the past that showcased the sexism in ads. They also display about other issues faced by women and children like trafficking, abuse, etc.,

The next five set of posts will feature a few of the ads that I found there. I was allowed to take a photo and here they are for the rest of you to know. All pictures used are from personal mobile photo collection and belong to the archives of NC museum exhibit.

The first one is an ad by Kellog's for their PEP cereal. These were one of the earliest ads for a cereal that was fortified. Though the ad is not visually demeaning, the copy seems to indicate that a woman's job or work is cooking, cleaning, and dusting. I am not saying that a woman shouldn't do it but this reflected the time when women stayed back home. Glad that we are empowered today to contribute to the economy and be independent.

Image courtesy: Personal file

Post a Comment

Popular posts from this blog

Day 57: Manjadikuru (The Little Red Seeds)

Do you guys know about Manjadikuru ? They are the little red seeds. For anyone who is from God's own country or is familiar with Kerala wouldn't have missed this. There is something special about holding them, playing with these seeds. Usually, most homes will have a small 'uruli' or a bowl filled with these beautiful and shiny red seeds. In most Krishna temples in Kerala, you will come across a small 'uruli' with Manjadikuru. People believe that it is lucky to take these seeds with both hands and just play with them when you visit a temple. Some even leave a couple of coins as they do this.  In Guruvayoor (my favorite place), you can see a big 'uruli' with manjadi. 

So, why and how did this become prevalent ? It goes back to a story from the past. Many years ago, there lived a poor lady in northern Kerala. She was an ardent devotee of Lord Guruvayoorappan (Krishna) and always wanted to visit Guruvayoor.  She could not afford to buy any offering (nived…

Day 207: Malayalam Movie Dialogues: Nadodikkattu "Ethra manoharamaya"

Dasan and Vijayan team is one of the most popular character pair in Malayalam movie fraternity. Every Malayalee will remember the dialogues from these movies. The pair of Lal-Sreenivasan as Dasan - Vijayan just brought (and still bring) smiles and simple joy among movie goers. Between Sathyan Anthikkad and Priyadarshan, there were three movies directed using the same team for the lead pair. With the script written by Sreenivasan himself, these movies have become immortal in the history of Malayalam cinema.
Among the set of 3 movies done using the combination, the first one was 'Nadodikkattu'. The picture that depicts the dialogue is from that movie. The second and third were 'Pattanapravesham' and 'Akkare Akkare Akkare'. Even though each movie was good this one is something very special. The dialogues are so popular that I don't think any of us would 'not' use them in everyday life. 
This one given below is by Vijayan (played by Sreenivasan) that s…

Day 307: Happy Chingam !

Today is Chingam 1 (to be read as onnu). It is the new month according to the lunisolar calendar. This month is also called as Avani and Shravana. So, why is this month special?  This month marks the beginning of the festival season back home and the it is fun to have small celebrations through the months until  mid- December. It is also the month of Onam (Harvest festival in Kerala).

The first festival we have this month is the 'sacred thread' changing ceremony for men/boys who wear that. This is followed by usually the birthday of little Krishna and then the elephant-head god, Ganesha. Then comes Onam followed by the beautiful month of Navaratri or Durga Pooja. So, the big set of festival season is here and here is a wish to all of you on Chingam 1. Wishing you all blessed and excellent months ahead. Have fun!