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Day 225: Emotions in Ads

We, as human beings are tied to this big bubble by a conscious experience within oneself called emotion. There is a myriad of emotions in our own thoughts and mind and couple it with the interaction with fellow human beings and animals alike, you have a million emotions lying there. This is the very crux of human life and relationships. It makes it beautiful and at the same time complicated. Just because we have an emotional attachment to something changes our perspectives on it. Despite its complexity, we as a living organism (because, animals are emotional too) are 'alive' in every sense because of these emotions. It is not possible to not feel any emotion for a sane mind. All that we can control is how we react to it. This is possible only when we train ourselves to do so. Otherwise, our mental, and biological age shapes our reaction to every possible emotion and the feeling itself. Well, advertisers make use of this and do the very same thing. Reach out and connect with our emotions. Most of the ads will play in on the emotions of happiness, sadness, nostalgia, and what not. The universality of our emotions helps advertisers use the same tools to help us connect to it.



I remember sharing an ad that showed a father's relationship with his little daughter and how he worked hard for her. The ad was for an insurance. My class of 30 students - all of them were moved and a few, choked! It was interesting to watch how that very simple but strong theme of that emotion moved every student in my class. This has been the case even as we discuss about ads and what they share about their observations.

Emotions can be the use of cute cooing babies, cuddly looking animals, mother-child or father-child bond, and romance. Now, please remember that this can also be a cause for failure for advertisers. Because, garnering attention is not always an indication of a successful campaign. It attracts attention but doesn't last long. Well, so the question is what emotions last enough to create memories of the brand. 
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