I remember sharing an ad that showed a father's relationship with his little daughter and how he worked hard for her. The ad was for an insurance. My class of 30 students - all of them were moved and a few, choked! It was interesting to watch how that very simple but strong theme of that emotion moved every student in my class. This has been the case even as we discuss about ads and what they share about their observations.
Emotions can be the use of cute cooing babies, cuddly looking animals, mother-child or father-child bond, and romance. Now, please remember that this can also be a cause for failure for advertisers. Because, garnering attention is not always an indication of a successful campaign. It attracts attention but doesn't last long. Well, so the question is what emotions last enough to create memories of the brand.