Skip to main content

Day 192: Everything is a 'business' - Squatty Potty!

All of us do the basic things in life which includes - sleeping, waking up, pooping, cooking (or getting the food), eating, drinking, and back to the same cycle. In between we lace it with work and not-so-much work! In short, we live a life where we take in food, work to earn the food, take some rest, and do the rest. However, as much as we talk about 'food' and 'work' we don't really talk much about poop in our everyday life. Despite the fact that pooping right is a like a MUST to have a smooth life. In the recent times, Piku (a Bollywood movie) is one that focused on a father-daughter relationship all using a thread of poop and constipation. As for the movie, it is a great movie and Amitabh ji's act is a perfect 10/10 and the chemistry Deepika Padukone shares with Amitabh is just brilliant. Well, that is for a different topic to discuss.

India and other Middle eastern countries use the Indian style of toilets to help do the nature's call. This system called as the 'natural squat' involves sitting down and doing the business. However, the Western folks prefer everything in a comfortable way and that involves using a sitting chair type toilet to do the same business. Now, that Western toilets are getting popular and considered much more 'cleaner' in the rest of the world, we are surely more aware of that style of toilet. Every new and modern Indian home will have Western toilets intact. However, in the recent times everything that was shunned as being archaic and ancient in India (and the East ) is making a come back.

I am talking of 'squatty potty'. I watched this on Shark Tank, a show  that is aired on CNBC. It is a reality show that is about new businesses (sometimes in the nascent or established phase) who pitch in for new investors. Of course, it is 'mostly' scripted and there is a lot of drama to the whole investment process. A lot of the ideas pitched are interesting and innovations made out simple human needs. If someone found it hard to stop eating and thereby gained weight, they found a new solution- container boxes to store snacks that can be locked for days. Awesome, right? Similarly the 'Squatty Potty' was an idea inspired by the Indian or Eastern style toilets (and even the yogasana - stretching). By using all so-called 'scientific reasons' and correct reasons to the way one should poop, they have manufactured a small plastic raise stool to hold your legs to ease the process of going to toilet. I am not delving too much as I'm sure you can picture it. What caught my attention to this is that this simple idea of a plastic raise stool has helped this guy (CEO- Edwards) become a millionaire. After his appearance in Shark Tank and gaining investors, they have gone full-fledged in production and found more retailers like (Bed Bath) to sell. They also use QVC and online medium to sell. Just amazed at how it sells like hot cakes! Well, it also sells for a price of $24-28. It is surely expensive for a piece of plastic junk. When we use such scientific mumbo-jumbo people are ready to invest in any product. Of course, having learnt a little bit of yoga and lived in India, I do know the benefits of doing the sit-ups or squats. So, probably the person who thought of this innovation might have experienced something different by using those techniques. So, after Shark Tank, the founder decided to make use of viral ads to increase awareness and sales.

Despite the lack of faith from the investors, the CEO hired Harmon Brothers (who are famous for their poo-pourri advert) to make a funny advert that sets the message straight.  And boy! it did go viral- really, viral. It increased their sales by over 600% (Source-Ad Week). The advert is really funny! Watch it here below.

The use of unicorn is a cute way to make everything so easy and funny to relate and the ice creams makes it less gross. Of course, for the poop and not the ice cream!

This makes me wonder about a lot of things - old Indian ways, marketing tactics, what goes viral and what doesn't? Oh, that is a lot of topics to talk about. We will do that in other posts!

Disclaimer: If you love ice creams and you are sure a video can leave a lasting impression, please avoid watching this as it can be terrifying and change your 'idea' of ice cream. From a point of view of the creative it has tried to show the whole business of pooping in a 'cute' way or let me put it this way- less gross. 

Post a Comment

Popular posts from this blog

Day 57: Manjadikuru (The Little Red Seeds)

Do you guys know about Manjadikuru ? They are the little red seeds. For anyone who is from God's own country or is familiar with Kerala wouldn't have missed this. There is something special about holding them, playing with these seeds. Usually, most homes will have a small 'uruli' or a bowl filled with these beautiful and shiny red seeds. In most Krishna temples in Kerala, you will come across a small 'uruli' with Manjadikuru. People believe that it is lucky to take these seeds with both hands and just play with them when you visit a temple. Some even leave a couple of coins as they do this.  In Guruvayoor (my favorite place), you can see a big 'uruli' with manjadi. 

So, why and how did this become prevalent ? It goes back to a story from the past. Many years ago, there lived a poor lady in northern Kerala. She was an ardent devotee of Lord Guruvayoorappan (Krishna) and always wanted to visit Guruvayoor.  She could not afford to buy any offering (nived…

Day 307: Happy Chingam !

Today is Chingam 1 (to be read as onnu). It is the new month according to the lunisolar calendar. This month is also called as Avani and Shravana. So, why is this month special?  This month marks the beginning of the festival season back home and the it is fun to have small celebrations through the months until  mid- December. It is also the month of Onam (Harvest festival in Kerala).

The first festival we have this month is the 'sacred thread' changing ceremony for men/boys who wear that. This is followed by usually the birthday of little Krishna and then the elephant-head god, Ganesha. Then comes Onam followed by the beautiful month of Navaratri or Durga Pooja. So, the big set of festival season is here and here is a wish to all of you on Chingam 1. Wishing you all blessed and excellent months ahead. Have fun!

Day 315 : What's on your bucket list?

Bucket List. A term that has become popular much after the famous movie with the same title in 2007. The term would have probably taken after the euphemism 'kick the bucket', which was again popularized in the movie, 'It's a mad, mad, mad, mad world'. The 2007 movie was a massive hit and how would it be not? It had Jack Nicholson and Morgan Freeman in the lead. The term was meant to have a list of things you wish you can do before you leave this world.

It is like a goal list that can evolve as you grow and change perspectives in life. I used to have a wish list that worked as a to-do list mostly like a work list for short-term goals. However, off late, I have decided to make one and keep it as an ever evolving list.

The first one on my list as of now (that was from the past too) is to get my biggest degree in life. Hopefully I will tick that one off my list soon.

Do share your thoughts on your list and how do you plan on getting it all checked out.