The recent North Face ad is one heck of an ad. Great music, quick editing, relevant images, adrenalin-rush adventures, and in short an awesome ad. An ad's first and foremost duty is to grab attention. That itself will let the consumer notice and pay attention to the message. Then, is some catchy mix to show what the product stands for. It starts with a little girl in a museum and then she imagines all these various adventurous activities one can do and finally imagines herself doing rock climbing! North Face was able to nail that in this ad- at least for me. It definitely does justice to the tag-line- Never Stop Exploring. It shows us how to push our physical limits and explore more. There is surely more to life.
Probably, the music was one big attraction for why I stopped to notice the ad. Yet to figure out the music used in the ad. Not sure if it was from some popular album or made originally for the ad. My shazam wasn't on and I couldn't figure it out. Winter break is also the time when people decide to take vacations. This surely inspired me to think of one!
Watch it here and share your thoughts.
Video Courtesy: North Face YouTube