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Day 150: Halloween

Okay. Today is Halloween. It is probably celebrated or should I say enjoyed here in the west than in the other parts of the world (which is the east and south east). However, given that we all want to fit in and be just like how the west is all the time except for things that matter, it is not a surprise that India now celebrates Halloween. Probably it has been a year or two since the last one. I remember reading a funny status post by a dear friend and terrific writer on this.

Image Courtesy: Google Images
With changing economy and demography we have a new India that loves everything from the west more today than ever. Thanks to social media and internet. Everything around the world is at the touch of a button. I am not against change but it still makes me wonder if people even know what or why it is celebrated here? Yes, one of the  very reason why I love to study consumer culture and media. It could be because of the growing number of Indians in the US who post pictures to their fellow FB and Twitter friends displaying costumes every year. Probably they are doing it to feel 'similar' and post something like their international student friends. Or probably they are following what the Bollywood stars do as a chance to splurge some money and party. Just sticking to the 'fad' and doing what everyone else is doing! By the way, most of our movies are either a copy from Korean or Hollywood movies too. So, it is no wonder if Bollywood decides to follow the Hollywood lifestyle !

By the way, we as kids are so used to wearing costumes and dressing up for fancy dress competitions. I am not against celebrating anything but doing it for the sake that someone else is celebrating it is totally lame. A lot of Indians do it here especially when they have kids because their kids need to acclimatize to this culture and it probably is their way to feel as a fit here.

I'm sure this will be a new lead for businesses and opportunities for marketers to flood the new and emerging markets with Halloween costumes and more for parties.

So, for those who celebrated it- Happy Halloween and for those who did not, happy day to you ! 
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