|Image Courtesy: HBR|
So, VW is pulling cars out. Why ? Apparently, this once so-called 'most trusted' brand has misinformed the customers and stakeholders by not being so eco-friendly after all. They rigged the emission tests and it has cost the company. Well, yeah, it did save some money for them in the past but now it has turned out to be real expensive. What does this tell us? Trust once broken is hard to make up and is expensive. We have seen this happen many times. However, it makes us wonder how the very innate thing that we as human beings look for in anything- be it business or relationship. At the end of the day every connection we have is a relationship and when we see that there is a big problem with 'trust' we stop relating to that person or business. I wonder how much more will VW spend to gain that back and even if they did, will it all come back? Time will tell. Ah! No, I think trust will, if it comes back.