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Yes, we can always say its rational mind or logical mind that drives consumption. However, as much as there is a logic to that madness, there is a madness in that logic. These questions race my mind as I watch the colorful home decors, the kid-adult fantasy world of toys and games, the so-called comfort wear in bright and zillion shades, and even the glittering fantasies of accessories that call out to us as we peep in to take a look. That takes me to the other end of the spectrum- the materialistic values and how that changes our perceptions. Consumption and needs are like kaleidoscope. They are never the same, changes with every turn. However, there is a pattern to it. May be as humans we strive to create a balance between the so-called rational and irrational being in us but the jingling wallets and bright attires do give us a sense of freedom to seek, search, own, and be whatever we want. It might all be just fictitious but it is surely real in our world. Very real. Very alive.