Skip to main content

Day 108: Random thoughts as I shop hop



Image Courtesy: Google Images
As I walked in the mall this weekend, I had a gush of fleeting thoughts on human beings and consumption. As a person who loves the very smell of retail in every form, I am always drawn towards this beauty of human needs. I love retail therapy- any form, to fill up my shopping cart, or just walk round and window shop. I love it so much so that I have always wanted to work in retail space in some form or other. Now, at grad school, the researcher in me is curious about the human need for consumption, consumer behavior in the overarching realm of consumer culture. The symbolic meanings that people create and act upon towards the brands that mean something or everything to them attracts me. The changing face of consumption and blurring lines between in-store experience and virtual shop hop all make this entire space a brilliant and important part to study, observe, and watch out for. I love watching people as they pick their products, fill their shopping carts, play around the aisles making decisions,  sometimes it is their needs and wants and most other times, an impulse.

Yes, we can always say its rational mind or logical mind that drives consumption. However, as much as there is a logic to that madness, there is a madness in that logic. These questions race my mind as I watch the colorful home decors, the kid-adult fantasy world of toys and games, the so-called comfort wear in bright and zillion shades, and even the glittering fantasies of accessories that call out to us as we peep in to take a look. That takes me to the other end of the spectrum- the materialistic values and how that changes our perceptions. Consumption and needs are like kaleidoscope. They are never the same, changes with every turn. However, there is a pattern to it. May be as humans we strive to create a balance between the so-called rational and irrational being in us but the jingling wallets and bright attires do give us a sense of freedom to seek, search, own, and be whatever we want. It might all be just fictitious but it is surely real in our world. Very real. Very alive.
Post a Comment

Popular posts from this blog

Day 57: Manjadikuru (The Little Red Seeds)

Do you guys know about Manjadikuru ? They are the little red seeds. For anyone who is from God's own country or is familiar with Kerala wouldn't have missed this. There is something special about holding them, playing with these seeds. Usually, most homes will have a small 'uruli' or a bowl filled with these beautiful and shiny red seeds. In most Krishna temples in Kerala, you will come across a small 'uruli' with Manjadikuru. People believe that it is lucky to take these seeds with both hands and just play with them when you visit a temple. Some even leave a couple of coins as they do this.  In Guruvayoor (my favorite place), you can see a big 'uruli' with manjadi. 

So, why and how did this become prevalent ? It goes back to a story from the past. Many years ago, there lived a poor lady in northern Kerala. She was an ardent devotee of Lord Guruvayoorappan (Krishna) and always wanted to visit Guruvayoor.  She could not afford to buy any offering (nived…

Day 307: Happy Chingam !

Today is Chingam 1 (to be read as onnu). It is the new month according to the lunisolar calendar. This month is also called as Avani and Shravana. So, why is this month special?  This month marks the beginning of the festival season back home and the it is fun to have small celebrations through the months until  mid- December. It is also the month of Onam (Harvest festival in Kerala).

The first festival we have this month is the 'sacred thread' changing ceremony for men/boys who wear that. This is followed by usually the birthday of little Krishna and then the elephant-head god, Ganesha. Then comes Onam followed by the beautiful month of Navaratri or Durga Pooja. So, the big set of festival season is here and here is a wish to all of you on Chingam 1. Wishing you all blessed and excellent months ahead. Have fun!

Day 315 : What's on your bucket list?

Bucket List. A term that has become popular much after the famous movie with the same title in 2007. The term would have probably taken after the euphemism 'kick the bucket', which was again popularized in the movie, 'It's a mad, mad, mad, mad world'. The 2007 movie was a massive hit and how would it be not? It had Jack Nicholson and Morgan Freeman in the lead. The term was meant to have a list of things you wish you can do before you leave this world.

It is like a goal list that can evolve as you grow and change perspectives in life. I used to have a wish list that worked as a to-do list mostly like a work list for short-term goals. However, off late, I have decided to make one and keep it as an ever evolving list.

The first one on my list as of now (that was from the past too) is to get my biggest degree in life. Hopefully I will tick that one off my list soon.

Do share your thoughts on your list and how do you plan on getting it all checked out.

Love,
M