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Day 108: Random thoughts as I shop hop



Image Courtesy: Google Images
As I walked in the mall this weekend, I had a gush of fleeting thoughts on human beings and consumption. As a person who loves the very smell of retail in every form, I am always drawn towards this beauty of human needs. I love retail therapy- any form, to fill up my shopping cart, or just walk round and window shop. I love it so much so that I have always wanted to work in retail space in some form or other. Now, at grad school, the researcher in me is curious about the human need for consumption, consumer behavior in the overarching realm of consumer culture. The symbolic meanings that people create and act upon towards the brands that mean something or everything to them attracts me. The changing face of consumption and blurring lines between in-store experience and virtual shop hop all make this entire space a brilliant and important part to study, observe, and watch out for. I love watching people as they pick their products, fill their shopping carts, play around the aisles making decisions,  sometimes it is their needs and wants and most other times, an impulse.

Yes, we can always say its rational mind or logical mind that drives consumption. However, as much as there is a logic to that madness, there is a madness in that logic. These questions race my mind as I watch the colorful home decors, the kid-adult fantasy world of toys and games, the so-called comfort wear in bright and zillion shades, and even the glittering fantasies of accessories that call out to us as we peep in to take a look. That takes me to the other end of the spectrum- the materialistic values and how that changes our perceptions. Consumption and needs are like kaleidoscope. They are never the same, changes with every turn. However, there is a pattern to it. May be as humans we strive to create a balance between the so-called rational and irrational being in us but the jingling wallets and bright attires do give us a sense of freedom to seek, search, own, and be whatever we want. It might all be just fictitious but it is surely real in our world. Very real. Very alive.
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