Skip to main content

Day 42: L for Lucky charms

"You are my lucky charm."I'm sure you must have said this to someone precious in your life or at least someone must have told you that.

Lucky charm !! (Picture Courtesy: Google Images)
We all believe in luck and sometimes believe in the good luck charm, someone or something can bring us. Every culture has its own set of belief system. In the olden days, people believed that it would be good luck to carry a special amulet made out of something specific. For instance, a copper plate, or a scripted brass plate, a bird feather, elephant's tail hair, animal's foot (people believed in rabbit foot) and so on. All these were presumed to bring in good luck to the seeker. The four-leaf clover is also another example. Each one of us have at least one good luck charm that we hold on to. Lucky charm is something that we believe, we use as a title of a book, sometimes like a song lyrics and of course, a brand name. 
Lucky, the Leprechaun (Picture Courtesy: Google Images)
Now, if we look at the brand, Lucky Charms, is one of the top cereal brands in the world, launched by General Mills in 1964. This cereal has toasted oats and marshmallows. These marshmallows are creatively shaped and the oats, of course, is sugar coated. This idea originated when GM decided to maximize their production capacity in addition to their existing Cheerios and Wheaties. Even though the current box of cereals has all different types of marshmallows, they initially launched it with just four types. It is interesting to note that, they had the yellow moon, green four-leaf clover, pink hearts and orange stars (source). Lucky charms had Lucky, the leprechaun as its mascot. The product was aimed at children. This has changed over time and recently their ads focus adult consumers. The sugar high in the cereal is a sure 'red sign' however, it is what attracted the market in the first place. They also added new charms after a long time, as the product evolved to help attract more sales (You can see the tonnes of sugar that went in to these products to attract more market and make soaring profits). The fitting reply for that- add more sugar. They had the horseshoe, blue diamond and many other shapes and names for the marshmallows.  The marketing strategy used was also brilliant. Each of these charms was associated with a special power, like for instance, horseshoe helps speeding up things. How symbolic! Time has gone by and the brand still is popular even after 50 years. The packaging, the colorful marshmallows, high sugar content, happy mascot, the interesting brand name and characteristics along with perfect marketing communications shows how this brand has sustained for such a long time. Probably, the leprechaun is surely their lucky charm!

So, have you wondered what is your lucky charm/s? 
Post a Comment

Popular posts from this blog

Day 57: Manjadikuru (The Little Red Seeds)

Do you guys know about Manjadikuru ? They are the little red seeds. For anyone who is from God's own country or is familiar with Kerala wouldn't have missed this. There is something special about holding them, playing with these seeds. Usually, most homes will have a small 'uruli' or a bowl filled with these beautiful and shiny red seeds. In most Krishna temples in Kerala, you will come across a small 'uruli' with Manjadikuru. People believe that it is lucky to take these seeds with both hands and just play with them when you visit a temple. Some even leave a couple of coins as they do this.  In Guruvayoor (my favorite place), you can see a big 'uruli' with manjadi. 

So, why and how did this become prevalent ? It goes back to a story from the past. Many years ago, there lived a poor lady in northern Kerala. She was an ardent devotee of Lord Guruvayoorappan (Krishna) and always wanted to visit Guruvayoor.  She could not afford to buy any offering (nived…

Day 207: Malayalam Movie Dialogues: Nadodikkattu "Ethra manoharamaya"

Dasan and Vijayan team is one of the most popular character pair in Malayalam movie fraternity. Every Malayalee will remember the dialogues from these movies. The pair of Lal-Sreenivasan as Dasan - Vijayan just brought (and still bring) smiles and simple joy among movie goers. Between Sathyan Anthikkad and Priyadarshan, there were three movies directed using the same team for the lead pair. With the script written by Sreenivasan himself, these movies have become immortal in the history of Malayalam cinema.
Among the set of 3 movies done using the combination, the first one was 'Nadodikkattu'. The picture that depicts the dialogue is from that movie. The second and third were 'Pattanapravesham' and 'Akkare Akkare Akkare'. Even though each movie was good this one is something very special. The dialogues are so popular that I don't think any of us would 'not' use them in everyday life. 
This one given below is by Vijayan (played by Sreenivasan) that s…

Day 210: Malayalam Movie Dialogues: Diamond Necklace "Arunetta"

Time for a recent movie context. This is one of my new favorite actor- Anushree. This scene is from a movie called Diamond Necklace. It is not a comedy movie but this specific actor's character does bring in innocence and sweetness that will make you smile. Why do I like her? Well, she has a beautiful knack to enact serious, comedy, strong roles with ease. She came into movies through a reality show and trust me she is a real find. This is her first one and she plays a small role as the protagonist's innocent wife. The innocence of 'Rajashree' just won so many hearts. 
The dialogue reads "Ende Arunettane manasilkkan ini vere aara ullathu" means "Now, who else is there to understand my Arun":) For those who understand the context you can smile, the rest, please go and watch this one :)